Exciting Methods to Grow Mobile Apps
According to statista.com, there are now 1.6 million apps in the Google Play Store, followed closely by 1.5 million in the Apple App Store. Due to the increasingly vast numbers of apps in these databases, it’s getting harder every year for new apps to get recognized. As a result, the cost per install is constantly increasing, with the CPI for Android apps doubling between 2014 and 2015. With this figure growing every year, businesses need to adopt some creative strategies both to increase app downloads and app effectiveness. The following five app marketing methods have consistently proven to be among the most effective:
1. In-App Messages
In-app messages refer to notifications displayed whenever the person is actively using the app, and as such, it may also be referred to as native app content. Since the messages are typically triggered based on user interactions with the app, they tend to be contextual in nature. However, for in-app messages to help encourage deeper interaction with the app, it needs to feel like a natural and native part of the app rather than part of a separate marketing strategy. In-app messages are most effective in mobile commerce, since they can deliver promotional messages at exactly the right time based on the previous actions and purchases of the user.
2. Push Notifications
Push notifications, also known as push messaging, is different from in-app messaging in that it takes place when the user is not actively interacting with the app. In other words, it allows companies to deliver messages directly to the user’s home screen even if they’re in the middle of using a different app. However, just like email or SMS marketing, push notifications are easily abused, so you can only legally send messages to people who have given you their permission. With the right content, frequency, and timing, push messaging allows you to remind latent users about your app and raise awareness to your wider mobile marketing campaign.
3. Social Logins
People are just as likely to use their smartphones for accessing their social media profiles as they are to make a call or send an SMS. With so many millions of consumers hooked on their social networks these days, it makes no sense for companies to neglect social integration in their apps. Where relevant, you should allow people to log into password-gated parts of your app using social media passwords. It’s convenient for people, since they don’t need to remember and enter so many different login details, and it helps to facilitate personalized onboarding to increase engagement with your app. You should also integrate social sharing.
4. In-App Referrals
In-app referrals are among the most widely encountered mobile marketing methods. Providing a sense of exclusivity among an app’s users, referrals are typically benefit-driven, and they can quickly get your app in front of the masses. Undoubtedly one of the top ways to increase downloads for mobile apps and games, it works best when it’s incentivized. In fact, the enormously successful app Uber used this method to its fullest to become one of the most downloaded mobile apps in the world. By creating a fully fledged in-app referral program, you’ll also be able to track clicks, downloads, and conversions, and create personalized onboarding pages.
5. Asking for Ratings
There’s begging people for ratings, and there’s asking people to leave ratings in the right way. Relatively few companies succeed in the latter. However, much of the digital world is opinion-driven, so if you’re neglecting the importance of ratings and reviews, you’ll end up missing out on a ton of revenue. Consider when you browse the app or game store on your own device: most likely you’ll shy away from apps that don’t have any ratings or reviews. Asking for ratings requires asking at the right time without being intrusive about it, and even more importantly, without trying to manipulate the user into giving your app five stars when they don’t want to.
Despite the increasing cost per install, mobile app development continues to be extremely important to many businesses due to the fact that more and more people are turning to their mobile devices to interact with online sources. In fact, there’s also a rapid rise, particularly among millennials, of the mobile-only user. As such, mobile is definitely here to stay, and it’s no longer feasible for businesses to ignore.